EXCERPT FROM BOOK
ADVANTAGES OF A SATURATED MARKET
1. The waters have already been tested.
The good news for those entering an existing market is that the ground has already been broken. The fact that the market already exists, and is there waiting, makes it possible for you to carve out your own little niche within the industry, to make sure you are unique and your style or voice stands out.
2. Opportunities for Growth
A Saturated Market Forces Growth to happen. It forces companies to strive for continuous growth, rather than just becoming complacent in the comfort of short-term success.
It may well take a saturated market to spark and push innovation and creativity. Companies would strive to live up to consumer expectations and be more conscious of good customer service, for fear that they would lose their current customers to their competitors.
A saturated market will even provide a balance in pricing for consumers since businesses know that their competitors are looking on at them from every angle.
3. A Wide Awake Market
A Saturated Market is a very Active Market
This means that the more businesses there are competing, the more aware consumers are of the product or service on the market. All you will then need to do, is zone in on your product niche. Consumers are eagerly anticipating the next big thing in their product category.